Communication 360 2021

Communication 360 is back! After a year long Covid-induced break, Mercurius’ biggest career event is back, bigger and better than ever! This year, the conference lasts 4 days. It will be hosted online on Zoom, with a different workshop every day. If you want to get a free ticket, go to this link to get them:

Click here!

Upon buying the ticket, you’ll get the Zoom link in your email before the event! You’re welcome to get tickets to as many workshops as you want!

These are the companies giving the workshops, and what the workshops are about:

 

1. Political Communication workshop – by MediaMonks
Topic: How to employ the power of persuasive creativity in political campaigns
Date: 18th of May 2021
Time: 17:00 – 19:00
Description: Humans are complex and mysterious creatures. Why do they act the way they do? Which factors impact their behaviour? For government communication challenges to be able to make the right decisions and uncover the reasons behind consumer behaviour, behavioural science data is vital. Once this input has been collected, the question is: how do we tap into relevant research and steer the consumer into the direction we want them to go?

The Odd.Monks is the Government communication specialist team from MediaMonks. Inspired by and based upon behavioural science and cultivated through creativity, The Odd.Monks develop government campaigns that effectively change behavior. Like the successful Brexit campaign that went viral in no time. In this talk, the team will shed light on how to employ the power of persuasive creativity to reach purpose-driven goals.

2. Entertainment Communication workshop – by WE ARE THE NIGHT
Topic: How to Create a TV Show During the Pandemic
Date: 19th of May 2021
Time: 17:00 – 19:00
Description: The whole world is grinding to a halt and you’re running a content production company. What do you do, stop? Or do you improvise and move forward? Find out what skills you need and when you need to act fast. Join us for a walkthrough of the decisions that resulted in a complete content ecosystem and gain insight into the company journey of WE ARE THE NIGHT by founder Wilco Jung.

 

3. Persuasive Communication workshop – by 72andsunny
Topic: Taking the Friction Out of Your Product and Putting It Back Into Your Brand
Date: 20th of May 2021
Time: 15:00 – 17:00
Description: There’s a friction, or stickiness, needed in advertising in order for it to impact human behavior. It’s what allows us to cut through the clutter and be heard by people who spend the majority of their days as plain ol’ human beings, not consumers. It’s exactly this friction that gives
brands the necessary traction to drive their business forward.

Join us as 72andsunny, the advertising agency behind campaigns for Coca Cola, Spotify and Google, will talk about harnessing that friction and using it as a jumping off point for a more seamless purchasing experience.

 

4. Persuasive Communication workshop – by Youseum
Topic: From brand to experience
Date: 20th of May 2021
Time: 17:00 – 19:00
Description: In the workshop given by Youseum, you will be taken through the critical phases of the creative process that takes us from brand approach to branded experience realization. There’s a lot of freedom for you to let your creativity flow and think of an experience that would be perfect for YOU!

5. European Job Market workshop – by Europe Language Jobs
Topic: How to Produce an Impactful Elevator Pitch and Find Work Abroad
Date: 21st of May 2021
Time: 15:00 – 17:00
Description: Europe Language Jobs (ELJ) is the leading job platform for multilinguals in Europe. With over hundreds of blogs giving expert career advice from both recruiters and internationals and 1300+ active jobs offers, ELJ is your ticket to working abroad. The ELJ team will offer an overview of the European job market, including which are the most in-demand languages across Europe and which European countries are most actively hiring internationals. Moreover, the team will give us some insights into the Dutch job market specifically. Finally, we will discuss how to create an impactful Elevator Pitch that highlights your strengths, with the ELJ team expertly reviewing some of your own pitches!

 

 

 

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